Unlocking Smarter Advertising Strategies with Inscape and Databricks

The industry demands real-time, precise ad performance insights—but traditional data access has been fragmented and inefficient. Advertisers waste billions of dollars due to fragmentation in ad measurement, and real time insights have been elusive until now. Leveraging large-scale data sets to inform strategies in real-time is often time-consuming and incredibly costly.  

Inscape is solving this with seamless and scalable access to viewership from over 24M opted-in TVs*.

“Inscape is revolutionizing access to our data and solutions at scale by breaking down barriers, driving both enhanced accessibility and usability.  As part of our cloud initiative, we’ve partnered with Databricks to amplify our impact across the market,” said Jason Moe, Director of Measurement at Inscape.

Seamless Access to Unified TV Data

Inscape’s foundational data feeds with content and commercial exposure data across linear and streaming, are now available in Databricks. We’re delivering access to Inscape’s full suite of insights, products and solutions – bringing more actionable data to you!

This powerful integration delivers second-by-second Smart TV data at scale, providing unparalleled flexibility and efficiency for advertisers, brands, and media companies to measure and pivot strategy in near-real-time. That means you can build a unified, cross-media view, generating audience insights faster and better.

Key Benefits for Partners

• Instant Insights – Access near real-time ad and content exposure data without the need for complex ETL processes.
• Smarter Optimization – Improve audience targeting, manage frequency, and maximize ROI.
• Cross-Platform Unification – Track content and commercials across linear and streaming to inform strategy.

Your Competitive Edge Starts Now

Gain instant access to high-fidelity TV ad data—where, when, and how you need it.

With Inscape's 24M+ opted-in TVs* and Databricks' lightning-fast intelligence, this integration enables:

• Seamless cloud-based ad measurement
• Efficient campaign optimizations in real-time
• Precision-driven media planning & spend allocation
• Competitive targeting with exposed audience insights

Explore the impact of Inscape’s TV data and solutions within Databricks today. Ready to transform your strategy? Reach out to [email protected] and check out our Databricks Notebook here.

*Active over the past 365 days