Streaming has fundamentally changed the way that consumers engage with content. In this report, we uncover shifting patterns in TV viewing habits during the second quarter of 2024. Download below to stay on top of emerging TV viewership trends including:
- The record growth of audiences that only-stream content
- Streaming becoming a viewing place for sports & news programming
- New analysis of streaming-first vs. traditional publishers
This report was generated using smart TV data from Inscape’s TV panel of over 24 million opted-in devices* from April to June of 2024.
*active within the past 365 days
