While streaming continues to dominate viewers’ TV time, small differences in activity emerge when analyzed quarter over quarter. In our latest Market Trends report, we examine the most updated TV viewing trends from Q4 2024, including:
- The prominence of cross-platform viewing
- The rapid increase in live streaming
- The stabilization of streaming app choices
The Inscape TV Market Trends Q4 2024 Report was generated using smart TV data from Incape’s panel of over 24 million opted-in devices* from October to December of 2024.
*active within the past 365 days
