The future of local TV data has arrived, and it’s driven by Inscape. With our market-first technology, Inscape has put local TV data on the same playing field as national stations, changing the landscape of local TV forever.

Taking Local Beyond ACR

Inscape is bringing the power of big data to Over-the-Air (OTA). By tapping directly into the tuner built into millions of VIZIO TVs, we have increased our coverage to thousands of local stations. Data from TV tuners is the perfect complement to Inscape’s award-winning ACR data, providing additional validation behind ACR detections for local and national TV and allowing us to power a more complete view of local TV audiences.

Unlock. Analyze. Optimize.

Inscape’s Tuner Data unlocks the power of TV’s most traditional sources to create an industry-wide solution for local TV planning and measurement, helping you make data-driven local TV decisions.

Tuner 101: Breaking Down the Basics

What is a TV Antenna?

TV antennas are consumer devices that connect to Smart TVs and are used to capture over-the-air broadcast signals from local stations.

What is a TV Tuner?

TV tuners are built into every TV and decode digital signals from antennas. They house key metadata such as location, channel ID, and channel change events.

What is Electronic Programming Guide (EPG) Data?

Electronic Programming Guides (EPGs) are software applications that provide a list of programs scheduled to be broadcast.

How it all fits together

ACR detections and TV tuner signals captured directly from the device are integrated and matched with EPG metadata to validate local TV content being viewed.

Want to discover how to put this data set into action and understand local audiences like never before?